Now that we have some content up on the site, I decided that perhaps we should do some marketing. Well, marketing that doesn’t involve a budget or hefty price tag.
After all, Google search can only do so much. If people don’t know this blog exists, how can we expect anyone to visit.
What Social Marketing am I Setting Up?
To start with, I am just setting up the big two for social media: Facebook and Twitter. Eventually, I’ll include other social tools such as Instagram. But at the moment, it’s all I really need to get the momentum going.
And say what you will about Facebook and Twitter. The reality is that millions upon millions of people still rely on these platforms for engagement, news, and brand interaction.
Personally, I’d love to create a YouTube channel for Practically Living Green. Unfortunately, I really don’t have the time at the moment.
But, who knows what time will bring.
What are Push Notifications and Why Use Them?
One of my favorite marketing platforms is that of push notifications. These are messages people receive when they subscribe to a media outlet.
In fact, you’ve probably seen these in action if you follow a YouTube channel and other blogging sites. Any time a new piece of content is published, a message pops up to let you know.
This helps keep people coming back to your content, should they decide to subscribe. It turns one-time visitors into potential fans.
And to top it all off, it doesn’t cost anything to get started. Since this website is still pretty small, I don’t have to worry about upgrading the plan just yet.
What Marketing Plans Do I Have in Store for Later?
Given the nature of this blog, not all forms of marketing are viable. For example, it doesn’t make much sense to use something like Google Ads if I have nothing to sell.
Sure, it’ll boost traffic to the site. But, as I have yet to add monetization, the return on investment would be non-existent.
Besides, I don’t have the money to simply toss around at marketing platforms. The sight needs to get to a point to add monetization before that happens.
As I mentioned above, I would love to add a YouTube channel. In fact, I have a lot of great ideas on the type of content I’d create. Unfortunately, I also don’t have much time to add yet another project to the list.
Still, it might be something coming in the near future. Even if it’s just one video a month.
And over time, I do plan on replacing the avatar and header images of the social accounts. I only uploaded a few quick pictures so the accounts weren’t so plain.
A Cheap and Practical Way to Market
The whole premise of this is to see how well I can market the blog without dumping a ton of money into a site with only a handful of articles.
And now that I have the social profiles set up, I can start scheduling some weekly updates. The fun part is having to set up all the automation platforms to share new content directly with those social sites.
The bottom line is that it took me about an hour to set up Facebook, Twitter, and push notifications for marketing the blog. Although I don’t expect a massive influx of new readers, at least Practically Living Green is getting out there now.
Michael has been interested in the practicality of living green for quite some time. He works closely with GreenGeeks Web Hosting as the Content Marketing Team Lead and an author of various articles.